Marketing in the Social Age

On December 7, 2010, I am meeting with student’s in Sherry Kitto’s class to discuss marketing and social media. I’m using this post to keep a running list of resources for them to explore further after our discussion.

• Making your Corporate Website Relevant, Jeremiah Owyang
• Saxbys Newark Facebook Presence
• Multi-Channel Social Strategy, Jeff Bullas
• Googlenomics, Wired Magazine
• Location-Aware Technologies, Mashable (infographic)
• Owner Credits Facebook for Saving His Business, Bay News 9
• Branding in the Digital Age, Harvard Business Review

Some of the topics I think will be addressed:

• Trust
• Transactional vs. relational economies
• Indexing for better web findability
• Location-aware technologies

Please leave comments!

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Faculty Practice: Use of Blogs in Anu Sivaraman's Marketing Classes

I recorded a short interview with Anu Sivaraman, Professor, Business Administration, about her use of blogs in her IT in Marketing classes. We tried to keep the video as short as possible and were able to keep it down to 5 minutes.



I think this practice is really smart, since marketing graduates tend to get entry-level jobs that requires them to maintain or publish to blogs, and be involved in business social media from the get-go.

I am going to use this video during my new training session on social media and web 2.0 in higher education that's coming up next week. Although it is targeted at UD faculty, I'll Ustream it as well. Check my Twitter account for updates (@mathplourde)!