Marketing in the Social Age

On December 7, 2010, I am meeting with student’s in Sherry Kitto’s class to discuss marketing and social media. I’m using this post to keep a running list of resources for them to explore further after our discussion.

• Making your Corporate Website Relevant, Jeremiah Owyang
• Saxbys Newark Facebook Presence
• Multi-Channel Social Strategy, Jeff Bullas
• Googlenomics, Wired Magazine
• Location-Aware Technologies, Mashable (infographic)
• Owner Credits Facebook for Saving His Business, Bay News 9
• Branding in the Digital Age, Harvard Business Review

Some of the topics I think will be addressed:

• Trust
• Transactional vs. relational economies
• Indexing for better web findability
• Location-aware technologies

Please leave comments!

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