Friday, July 9, 2010

The Long Tail of Academic Technologies

This post has been inspired by a lot of different sources and event. As some of you know, I'm the Sakai Project Leader at my higher education institution. And as most of you know, I'm a huge social media and web 2.0 junkie.

But something has started to bug me a while ago. It seems to me that as time goes by and that we become more engaged with web 2.0 technologies in our everyday lives, more and more workers are shifting their attention away from centrally supported IT systems to really take advantage of free web services. And who can blame them, I do exactly the same thing myself:
  • I use Evernote for all my meetings and to dos.
  • I use Dropbox to keep current files at hand.
  • I use Diigo and Delicious for my bookmarks.
  • I publish blog posts here, in addition to my professional blog that I just started a couple of months ago.
  • I publish pics on Flickr and videos on Youtube.
  • And many more...
Numerous studies show that social media is here to stay and make people more productive. See The Cost of Social Media Phobia and Millennials will make online sharing in networks a lifelong habit.

There is most certainly some good and some bad in this, as described by Michael Zimmer and Bruce Maas in their Educause Live Webinar called "What Do Newer Generation Faculty Want from IT Services?" But good or bad, the shift is happening, and how central IT units will react will determine if workers will continue to see us as problem solvers instead of red tape addicts.

My Understanding of What's Happening

I think that the Long Tail model, as made popular by Chris Anderson, is a good way to visualize my take on this. First, here's a very loose representation of what I believe are the most commonly encountered technologies in higher education institutions.

The Long Tail of Academic Technologies

Now, traditionally, central IT has supported the most commonly used technologies, which is the right thing to do.

The Long Tail of Academic Technologies - Traditional Model

As more technologies become available, and as computing power and bandwidth become better and cheaper thanks to Moore's Law, some very common technologies are becoming very common.

The Long Tail of Academic Technologies - New Model

Under the new digital economy, some vital services have become commodities, i.e. they can be outsourced for a fraction of the cost of supporting them internally. It's happening right now with email (e.i., Microsoft Live, Google Apps), and there is no reason to think it's not going to happen to other technologies as well. The newly liberated central IT time can be allocated at supporting technologies that have some potential for widespread adoption further down the tail.

George Siemens, in his excellent post called "Well Played, Blackboard", explains how this company's survival is down the tail. By acquiring Elluminate and Wimba, they have gained access to a niche market that still has potential for growth, as the traditional LMS features are becoming more of a commodity.

What Does This Means?

I think that what this means is that higher education institutions will have to revisit their old ways of supporting technologies to figure out what is obsolete and find new ways to leverage internal resources. Educators are becoming more web-savvy and will drift their own way if we can't offer something that has value to support academic work and make our institutions special.

This can also be applied at a macro-level, as discussed during my session at the Sakai conference in Denver last June. The Sakai community has to focus on what adds value to the institution, and integrate with emerging technologies instead of trying to compete, because that's just an ever losing battle.

Wednesday, April 14, 2010

Intro to Social Media and Web 2.0 Tools Through Faculty Practices - Workshop

On April 15, 2010, at 1:30 p.m. EDT, I moderated for the first time my new training session on the use of social media and web 2.0 tools in higher education. I have spent a considerable amount of time preparing for this and hoped to be able to draw some people in from my personal learning network during the event, which did happen.

On June 4, during the Summer Faculty Institute, I will moderate it again, but this time on a tighter schedule (only 30 minutes). The live stream will be available on Ustream: http://www.ustream.tv/channel/ud-workshops

This TinyURL will point to this workshop gateway page (this page you're reading right now):

http://tinyurl.com/smpractices0410

I had to use a date stamp at the end because I used /smpractices before for my dry run... A downside of URL shortening...

Please monitor the #smpractices hashtag on my Twitter account (@mathplourde) for more details. Since this will be a one man show, I probably will not be able to monitor Twitter during the presentation but will try to take pauses to discuss when appropriate. I will also prepare tweetbites in advance using SocialOomph to send automated timely updates during the presentation.

As I work on which practices to showcase and on the flow of the presentation, I will edit this blog post to add links and embeds to specific resources.




Session Support Links
Faculty Practices
In no particular order, here's the list of practices that might be used during the presentation:
Comment from Stéphane Gauvin, Professor of Marketing, Université Laval, about his use of Facebook as a LMS:

For me, as a teacher, it turned out to be the best environment, by a mile. More and better interaction. It may not provide the easiest way to manage some chores, though, as culling assignments and integrating graded activities is not as easy as it is in a customized [LMS]. Many students were skeptical at first. Most liked it. Some were overwhelmed by the amount of information; some were uneasy with the friends/colleagues mix. I'll very probably use it again next year (keep in mind that this is for an eMarketing [graduate] course -- my assessment is less enthusiastic for support to regular courses).
Professor Gauvin also uses Dropbox to share files and have students drop their assignments.

    Still Didn't Get Enough?

      Thursday, April 8, 2010

      Faculty Practice: Use of Blogs in Anu Sivaraman's Marketing Classes

      I recorded a short interview with Anu Sivaraman, Professor, Business Administration, about her use of blogs in her IT in Marketing classes. We tried to keep the video as short as possible and were able to keep it down to 5 minutes.



      I think this practice is really smart, since marketing graduates tend to get entry-level jobs that requires them to maintain or publish to blogs, and be involved in business social media from the get-go.

      I am going to use this video during my new training session on social media and web 2.0 in higher education that's coming up next week. Although it is targeted at UD faculty, I'll Ustream it as well. Check my Twitter account for updates (@mathplourde)!

      Disclaimer and Copyright

      The ideas and opinions expressed on this blog are mine, and do not necessarely reflect my employer's point of view.


      Creative Commons License
      This work by Mathieu Plourde is licensed under a Creative Commons Attribution 3.0 United States License.