Marketing in the Social Age

On December 7, 2010, I am meeting with student’s in Sherry Kitto’s class to discuss marketing and social media. I’m using this post to keep a running list of resources for them to explore further after our discussion.

• Making your Corporate Website Relevant, Jeremiah Owyang
• Saxbys Newark Facebook Presence
• Multi-Channel Social Strategy, Jeff Bullas
• Googlenomics, Wired Magazine
• Location-Aware Technologies, Mashable (infographic)
• Owner Credits Facebook for Saving His Business, Bay News 9
• Branding in the Digital Age, Harvard Business Review

Some of the topics I think will be addressed:

• Trust
• Transactional vs. relational economies
• Indexing for better web findability
• Location-aware technologies

Please leave comments!

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Short URL to this page: http://bit.ly/eed4TG

Intro to Social Media and Web 2.0 Tools Through Faculty Practices

In the "self-promotion" department, I'd like to invite folks who are interested to join me on Ustream this Thursday July 22 at 1:00 p.m. EDT. I think that this workshop I'll be moderating might be on interest to a lot of Sakai folks who attended my Unsexy LMS session at the Denver conference.

The purpose of this workshop is to present a bunch of different ways instructors have used free web resources to enhance their student’s learning.

See http://bit.ly/smpractices0710 for more details. Hope to see some of you on the backchannel (use the #smpractices hashtag during the workshop)!

Intro to Social Media and Web 2.0 Tools Through Faculty Practices - Workshop

On April 15, 2010, at 1:30 p.m. EDT, I moderated for the first time my new training session on the use of social media and web 2.0 tools in higher education. I have spent a considerable amount of time preparing for this and hoped to be able to draw some people in from my personal learning network during the event, which did happen.

On June 4, during the Summer Faculty Institute, I will moderate it again, but this time on a tighter schedule (only 30 minutes). The live stream will be available on Ustream: http://www.ustream.tv/channel/ud-workshops

This TinyURL will point to this workshop gateway page (this page you're reading right now):

http://tinyurl.com/smpractices0410

I had to use a date stamp at the end because I used /smpractices before for my dry run... A downside of URL shortening...

Please monitor the #smpractices hashtag on my Twitter account (@mathplourde) for more details. Since this will be a one man show, I probably will not be able to monitor Twitter during the presentation but will try to take pauses to discuss when appropriate. I will also prepare tweetbites in advance using SocialOomph to send automated timely updates during the presentation.

As I work on which practices to showcase and on the flow of the presentation, I will edit this blog post to add links and embeds to specific resources.

6-4-2010-SM Web20 Practices

View more presentations from Mathieu Plourde.

Session Support Links

• Ustream (Live Video) Channel: http://www.ustream.tv/channel/ud-workshops
• #smpractices hashtag search on Twitter: http://search.twitter.com/search?q=smpractices
• #smpractices search on TwitterFall: http://twitterfall.com/?trend=%23smpractices%21%231F3547
• Mathieu's Twitter account: http://twitter.com/mathplourde

Faculty Practices

• List of all practices on Wallwisher: http://www.wallwisher.com/wall/ws8lLJK63z

In no particular order, here's the list of practices that might be used during the presentation:

• TwHistory, Twitter Reenactments: http://twhistory.org/
• Learning activity in Second Life for diagnosing and treating virtual patients (Imperial College London): http://www.healthwithbyte.net/2008/08/game-based-learning-for-virtual_13.html
• Ning vs. Learning Management Systems: http://connecting2theworld.blogspot.com/2009/02/ning-vs-learning-management-systems-lms.html
• Use of Blogs in IT Applications in Marketing Class: http://ats.udel.edu/community/node/615
• Googles, Tweets, and Pods: Social Media and the Millennial Learning: http://anythinginstructional.blogspot.com/2009/06/googles-tweets-and-pods-social-media.html
• The Twitter Experiment at UT Dallas: http://www.utdallas.edu/~mar046000/usweb/twitterconclusions.htm
• Lynnette Claire on Student Entrepreneurship Videos: http://itech.ups.edu/showcase/lynette-claire-film
• Tutoring via Instant Messaging: http://leap.ubc.ca/get-study-help/online-tutoring-how-tos/
• Professor Textblaster: http://chronicle.com/blogPost/Professor-Textblaster/21451
• Course Twitter Feed: http://www.joshuadanish.com/courses/course-twitter-feed/
• Class Delicious Tag in Computer Science: http://delicious.com/tag/cisc367ud
• 7th Grader Personal Learning Environment: http://www.youtube.com/watch?v=YEls3tq5wIY
• Richard Gordon- Supplementing Sakai to Increase Student Engagement: http://udcapture.udel.edu/events/sfi2010/Presentation%20Recordings/Effective%20Instruction%20Online/?t=a4dfec06ffc65dc9ca096357579d6a87

Comment from Stéphane Gauvin, Professor of Marketing, Université Laval, about his use of Facebook as a LMS:

For me, as a teacher, it turned out to be the best environment, by a mile. More and better interaction. It may not provide the easiest way to manage some chores, though, as culling assignments and integrating graded activities is not as easy as it is in a customized [LMS]. Many students were skeptical at first. Most liked it. Some were overwhelmed by the amount of information; some were uneasy with the friends/colleagues mix. I'll very probably use it again next year (keep in mind that this is for an eMarketing [graduate] course -- my assessment is less enthusiastic for support to regular courses).

Professor Gauvin also uses Dropbox to share files and have students drop their assignments.

Still Didn't Get Enough?

• Bookmarks tagged with SMPracticesTraining on Delicious: http://delicious.com/mathplourde/SMPracticesTraining

Faculty Practice: Use of Blogs in Anu Sivaraman's Marketing Classes

I recorded a short interview with Anu Sivaraman, Professor, Business Administration, about her use of blogs in her IT in Marketing classes. We tried to keep the video as short as possible and were able to keep it down to 5 minutes.



I think this practice is really smart, since marketing graduates tend to get entry-level jobs that requires them to maintain or publish to blogs, and be involved in business social media from the get-go.

I am going to use this video during my new training session on social media and web 2.0 in higher education that's coming up next week. Although it is targeted at UD faculty, I'll Ustream it as well. Check my Twitter account for updates (@mathplourde)!

Information sur le déploiement de Sakai à UD en Français

La semaine dernière, j'ai eu le plasir de présenter quelques données sur notre déploiement de Sakai. En effet, j'ai été invité à discuter de ce sujet dans ma langue maternelle avec plusieurs membres de l'Université de Montréal. J'ai traduit un grand nombre de diapositives que vous retrouverez ci-dessous.

11-23-2009 Sakai U de M

View more documents from Mathieu Plourde.

J'ai été heureux de constater à nouveau que nous nous posons tous les mêmes questions par rapport au choix d'un LMS. Un des problèmes majeurs est que nous regardons souvent cette technologie avec un oeil d'expert en technologies éducatives, alors que la majorité des enseignants ne désirent qu'un nombre limité de fonctionnalités.

N'hésitez pas à partager vos succès et frustrations dans votre quête du LMS!

Sakai@UD Deployment Update

As many of you probably know if you are ready this post, I am the Project Leader of our WebCT to Sakai migration at the University of Delaware. More that two years ago, before I even started working her at UD, the LMS selection process began with an attempt to get faculty involved with the decision making.

Below is a slidecast of my November 2, 2009 presentation to the Faculty Senate about our progress in migrating users from WebCT to Sakai. Some of you might be interested in some of the metrics that are included in this presentation to sell Sakai as a viable solution for higher education.

11-02-2009 Sakai Faculty Senate

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More information is available at the following links:

• Faculty Senate Presentation page: http://tinyurl.com/sakai-fs
• UDLMS project follow-up site: http://www.udel.edu/udlms
• Sakai@UD Gateway: http://www.udel.edu/sakai

Members of the audience reacted very positively to the slide about the progression of the number of course sites using an LMS, and to the state of the LMS in peer institutions. Sakai has a lot of momentum at this point in time, and it's great to see all these top notch institutions getting onboard!

How is your LMS selection/migration going at your institution? Please leave a comment!

Googles, Tweets, and Pods: Social Media and the Millennial Learning

I finally completed the 4th part of the presentation Chris Penna, Dawn Fallik, and I gave at the Lilly-East conference back in April 2009. Our topic revolved around using web 2.0 tools in the classroom. We used the Student Multimedia Design Center at the University of Delaware to make the presentation more of a workshop.

We created a Google Doc with links to all of our presentation material.



Part 1 is the introduction and a quick review of the use of Twitter in the classroom.

Lilly-East 2009 - Googles, Tweets, and Pods: Social Media and the Millennial Learning - Part 1 - Mathieu Plourde from Mathieu Plourde on Vimeo.

In part 2, Dawn Fallik explains how she gets her students to create podcasts through their cellphones.

Lilly-East 2009 - Googles, Tweets, and Pods: Social Media and the Millennial Learning - Part 2 - Dawn Fallik from Mathieu Plourde on Vimeo.

Chris Penna explains his use of Google Docs to stimulate collaborative writing in his class in part 3.

Lilly-East 2009 - Googles, Tweets, and Pods: Social Media and the Millennial Learning - Part 3 - Chris Penna from Mathieu Plourde on Vimeo.

I created the part 4 after the event since we ran short on time (we spent too much time getting people started using the tools). As the Sakai Project Leader, I had to shamelessly plug my LMS in there, of course ;-)

4-17-2009 Googles, Tweets, and Pods: Social Media and the Millennial Learning - Part4

View more Microsoft Word documents from Mathieu Plourde.

I think Dawn and Chris did an excellent job at explaining the value of using web 2.0 tools in for their courses. If you have encountered faculty practices that are worth replicating (the new term for "best practices"), please add URLs to the comments below!